These three tactics could help you meet your business goals and bring new value to your brand. It’s up to you to measure and analyze the success of your efforts in order to adapt to changing trends. It’s no easy task, but learning from others is the best way to see what works and what doesn’t! Here’s a few from my experiences to help you increase your brand awareness online.
This new feature to Google My Business is the most recent, and most unused of the three tactics. The Posts feature allows for businesses to deliver flash content quickly and effectively without users having to click and navigate through a particular webpage. It’s capabilites can measure views and clicks in an effort to track basic KPI’s. Additionally, pairing with Google Analytics can increase tracking to help you to guide further decisions for content, and ultimately the business as a whole.
One important thing to note is that your Post will only appear with a branded search. However, it’s still beneficial to adding more assets online when consumers find your brand. It’s a free and easy way to perpetually deliver a call to action. If you want to see how to create your first Google My Business Post or just want to learn more, check this out.
Social Media Sweepstakes Contest
Recent experiences have led me to favor social media as a very important marketing tactic. It’s the perfect compliment to an existing website and can help increase conversions and meet specific goals. One strategy brands have found successful is creating a sweepstakes or contest that can reach tens of thousands of people with just a small budget. Using a third party source like Woobox.com can help you to manage your contests and keep you in control every step of the way. It also has a built in tool that lets you randomly select a winner at random. For real world examples check out this awesome article on some successful social media campaigns.
Here’s a quick comparison of two Facebook sweepstakes I previously managed, each with a budget of $100.00. The contest entry platform was on Facebook, but we used a cross channel marketing strategy to promote it across the web.
This one might seem obvious but it can be so complex to optimize all your channels and perform maintenance to keep them updated. There’s no objective strategy for every brand so be prepared for some trial and error to figure out your cross channel marketing strategy. Integrating your social media profiles onto your website, optimizing for mobile, and repurposing content are just a few ways you can develop your digital strategy. Stay updated on industry trends to keep all your marketing channels up to date and ready to be seen by consumers and future customers. If you want to find out more about integrating social media into your marketing plan check out my recent article on Facebook For Business.
Thanks for reading! Give this post a like or share, and if you’ve ever found success using these marketing tactics feel free to leave a reply with your experiences!