It’s become the norm in the digital realm to use Google’s advanced search operators to filter through your search results. How many times have you looked something up in a Google search query and results come up that aren’t even what you wanted? Well your search is over… or is it just beginning? Whether it’s for professional or personal use, these tips in defining your searches can help you in three important ways:
- Save Time: You can finally cut down on all that time scrolling through and find more of what you’re actually looking for in less time.
- Increase relevancy of your results: You’ll be able to find the content you’re looking for and much more relevant material closer to your search.
- Increase productivity: If you’re one who’s always looking things up online, you’re going to able to enjoy more content at a quicker rate.
The best part is that these tricks are easy to learn and easy to remember. Starting with the “allintitle:” tag. Simply type this into Google before your search terms to find relevant content with your keywords somewhere in the title! *Note: Your terms may not appear in the title in the order you type them, but you’ll still get more relevant results.
An example: allintitle:beau ramirez marketing
When searching “allintitle:beau ramirez marketing” Google’s first result displays all the terms, in this case linking to my website where you can find more of what you’re searching for. Notice how all the keywords are in the title (purple if you’ve been to that website before, otherwise the title will be blue).
The next search operator is called “allintext:” This will show you all of the keywords you’re searching for that appear in the content of the landing page associated with that query. Yes, somewhere on that page all of those words will be there! This is great one to use if you want to look up particular subjects across the web and get a broader range of site results
An example: allintext:beau ramirez marketing
Again, the words aren’t always going to be in order on the page, but they’ll all be on there somewhere. This time the terms are bolded in the meta description of the site.
The last, and probably easiest operator to remember is “related:” By using this you can find websites that are similar to the sites you already like and visit often. It’s an easy way for you to expand on your interests and find more things across the web that Google’s index predicts you’ll find relevant. *Note: In this case, it uses a URL instead of search terms.
An example: related:google.com
This particular search operator is an easy way to find competitors in an industry, similar sites displaying content related to the site you search, and sites that have more of the content that you enjoy.
So go ahead and give it a try! Next time you find yourself on Google, take your favorite website and try looking for a similar one. These three simple tricks should make your Google searching experience more efficient. If you’re interested in learning about more Google search operators you should try out one of the above to find exactly what you’re looking for!